Target a local or regional niche that you have serviced. If you service or sell to the military, obtain emails from military and military-related clients to create an email list. Fifty or more emails will do. Then customize a small email campaign and send it along.
Here is a more specific example of a viral campaign we recently launched for a new client.
This client offers luxury automobile leasing programs to busy professionals. They have various clients in the professions of communications, finance, advertising, medical and legal. They wanted to acquire new medical and attorney clientele in their geographical sales area.
We first went to the Super Pages and searched Doctors / Virginia Beach, Attorneys / Virginia Beach and other regional cities. Super Pages lists a website and email address in most cases.
We then created a graphic email to target each group. We DID NOT emphasize any part of ?selling.? Instead, we emphasized the cost savings and tax advantages of leasing. This is known as a soft-sell.
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